Microsoft claims record attach rate for Xbox 360

January 28th, 2008 @ 09:46

Turning a profit was one thing, but claiming to have the highest attach rate in console history is quite another. It’s all go for Microsoft.

“We’re now at a stage where we sell about 7 games per console and that’s a record certainly for any console and relative to history,” Microsoft CFO Chris Liddell told CNBC. “So people are now actually spending more on the games and accessories than they are on the underlying console, so that business model that we put in place the last couple of years is certainly starting to fire.”

Liddell’s bullish remarks come after Microsoft showed its gaming business was in the black for the second consequitive quarter last week.

Posted in: Microsoft, Xbox 360

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