First Force Unleashed reviews cause wincing
SOCOM beta demand batters PSN, says Sony
Bungie Halo game news "sooner rather than later"
February 7th, 2008 @ 10:26
According to this, a survey has shown that 90 percent of a 1,500-strong sample of consumers backed free, ad-supported games, and that 34 percent of those questioned clicked on ads within sample games. The sample was 81 percent female, with the “vast majority” over the age of 30.
“We have been evolving our customer sales model based on user’s feedback since we created in-game streaming video advertising in the PC casual games space in 2006,” said Chris Houtzer, senior director of new media at RealGames, the company behind the findings. “The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers.”
Del.icio.us | Digg | Share on Facebook
You can follow any responses to this entry through the RSS 2.0 feed. Leave a response
You must be logged in to post a comment.
February 7th, 2008 at 10:53 am
They’re talking about ‘casual’ downloadable games (their words, not mine). 31% of players said they ‘liked’ watching the ads. Someone kill them now please.
February 7th, 2008 at 11:27 am
That original story says “gamers” in the headline. Shocking.
February 7th, 2008 at 1:29 pm
Yah, ‘gamers’ is stretching it a bit
February 7th, 2008 at 2:07 pm
Leaves more money free for shoes and handbags, dunnit?
February 7th, 2008 at 2:30 pm
Heh