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February 28th, 2008 @ 11:38
Activision boss Bobby Kotick has said that he thinks it would take an investment of half a billion to a billion dollars to combat WoW, and even then success wouldn’t be guaranteed.
“We don’t think that even if we made the $500 million or billion-dollar investment to get a product out [to compete with WOW] that we would even be successful doing it,” he said in an investor meeting.
“When we first started looking at it, it appeared to us like a game in an insurmountable product category… EA, Microsoft, Sony and scores of venture capital investments had been put to work unsuccessfully in trying to develop massively multiplayer games as a product opportunity,” Kotick said. “When you… Look at all the money that’s already gone to these businesses that have failed, there didn’t seem a likelihood that even a well-managed company like Activision would have the prospect for profit any time soon in this category.”
The answer to the riddle of how to compete with WoW was, obviously, to merge with Blizzard. Bet companies like Funcom and Mythic are encouraged by his words.
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Anyway, I wish I was hardcore.
February 28th, 2008 at 12:26 pm
The img you’ve choosed is not from WoW, but probably from EQ2
February 28th, 2008 at 12:28 pm
looks like wow scenery
February 28th, 2008 at 12:39 pm
He’s being funny
February 28th, 2008 at 12:43 pm
The cat looks like a Kerra, never seen anything similar in wow. the sword is wow-alike.
February 28th, 2008 at 12:44 pm
It’s WoW. Deffo.
February 28th, 2008 at 12:45 pm
“Screenshots from patch 2.3.” Released on November 15 last year.
February 28th, 2008 at 12:45 pm
Where’s the cat in wow? A concept, perhaps?
February 28th, 2008 at 12:50 pm
Honestly no idea, I’m afraid. It really is from WoW, though.
February 28th, 2008 at 1:02 pm
I trust you. But believe me when i say it reminds me more of EQ2 (and the kerra race)
If i focus on the design it’s clearly wow, but the first look fouled me.
February 28th, 2008 at 1:44 pm
seems to be a bunch of crazy mask wearing trolls.
February 28th, 2008 at 1:45 pm
Cat trolls. Mutant cat trolls.
February 28th, 2008 at 5:34 pm
The image is from the Zul’Aman instance in WoW, I believe; the trolls have armour sets based on different animals form. You can get both that helmet and that weapon.
As for the article itself… doesn’t really surprise me, to be honest. To say WoW is big is like saying that EVE Online is epic. It goes without saying, and its going to be a very long time before WoW falls from the top.
February 28th, 2008 at 10:05 pm
Thanks for clearing that up. I played WoW for a weekend and switched it off. Life-stealing madness.