49 million American gamers buy secondhand

April 9th, 2008 @ 20:05

According to this Gamasutra report, 49 million American gamers buy both used and new games.

At this year’s MI6 game marketing conference in San Francisco, the MI6 organizers exclusively commissioned global consumer research and consultancy firm OTX to study the video game resale market in the United States.

These details, provided by its creators alongside today’s presentation, include the fact that 60% of gamers purchase both new and used titles, and that sellers (who make up a third of all gamers) tend to reinvest their money in the industry with new game purchases.

Click through for some splendid Venn diagrams with words on them.

Posted in: America, Retail, Trade
Tags: secondhand, used games

Del.icio.us | Digg | Share on Facebook

You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.