Comments on: Halo 3 “transcended pop culture” by making MC a hero

By: Whizzo

Whizzo — Fri, 11 Apr 2008 12:22:24 +0000

But not as much as the $380M Spider-Man 3’s release weekend managed.

By: Tonka

Tonka — Fri, 11 Apr 2008 11:47:07 +0000

That is a lot of money.

By: patlike

patlike — Fri, 11 Apr 2008 11:36:13 +0000

The amount of money it generated in the first week. It was over $170 million, if memory serves.

By: Tonka

Tonka — Fri, 11 Apr 2008 11:24:03 +0000

What makes it the biggest entertainment launch in history?

By: patlike

patlike — Fri, 11 Apr 2008 11:18:27 +0000

That’s one of the best videos ever. Have you seen the follow up when he drives around in an expensive car to prove he’s rich?

By: grandmaster

grandmaster — Fri, 11 Apr 2008 10:54:59 +0000

[chadwarden]Halo? GAY-lo!!!11[/chadwarden]

By: Blerk

Blerk — Fri, 11 Apr 2008 10:15:43 +0000

morriss is super-gay-hot for Master Chief. In a tree. K-I-S-S-I-N-G.

By: morriss

morriss — Fri, 11 Apr 2008 10:07:58 +0000

/hands over ears

lalalalalalalala

By: Blerk

Blerk — Fri, 11 Apr 2008 10:00:33 +0000

Pft. He can never achieve mass market acceptance because you can’t see his face. He’s just Samus Aran without knockers.

By: morriss

morriss — Fri, 11 Apr 2008 09:58:43 +0000

Master Chief > Blerk.

By: patlike

patlike — Fri, 11 Apr 2008 09:49:10 +0000

Oh aye, that’s true, but it’s still a very big deal. I can see where they’re coming from with it.

I was interviewed by the BBC about Halo once. They had no clue about it. None

By: Blerk

Blerk — Fri, 11 Apr 2008 09:45:01 +0000

Oh, there’s no doubt it was the biggest entertainment launch in ages (if not all time). But ‘popular culture’? You only had to look at the completely baffled BBC news readers who’d been asked to give it a two minute slot at the end of the news to see that outside of gaming circles Halo is still just ‘generic violence shooter 289′.

Superman was on the telly, remember - that’s how he became pop culture. Grown men and women didn’t suddenly start reading comics after the war, they saw him on prime time idiot box along with their kids. Before he got drunk a lot and shot himself (allegedly).

Halo’s still a gazillion miles away from being the pop culture icon that (say) Mario or Pac-Man or Lara Croft are.

By: Shatner

Shatner — Fri, 11 Apr 2008 09:32:33 +0000

You know, it’s been far too long since a company spokesman made a completely loony left-field claim.

Also, who gives a shit about pop-culture? I guess Microsoft do. That’s quite worrying.

By: patlike

patlike — Fri, 11 Apr 2008 09:32:17 +0000

I dunno. I reckon there’s definitely something in that. Halo was the biggest entertainment launch of all time, amazingly. That stuff about Superman being popular straight after the war is true. America’s in a right state at the moment (war, recession, etc) so it does make sense to a degree.

By: Blerk

Blerk — Fri, 11 Apr 2008 09:08:22 +0000

What in God’s name is he talking about? Pop culture my arse. The only people who know about Master Che(i)f are the very same gamers who bought or knew about the original Halo games.

Honestly, marketing bods. So far up their own arses they can bite their own noses.