GC08: Gabe Newell on Ep 3, Left 4 Dead and more
GC08: All details from the Sony press conference
GC08: All the details from the EA press conference
April 14th, 2008 @ 14:18
Infogrames boss David Gardner has told GamesIndustry.biz that the name “Infrogrames” may be ditched in favour of “Atari”.
“I’d like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari,” he said. “We have a new board of directors, a new management team that’s less than a year old - so yes, it’s really continuing.
“We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”
Plenty more through the link, including quotes from everyone’s favourite games warrior, Phil Harrison.
Del.icio.us | Digg | Share on Facebook
You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
You must be logged in to post a comment.
April 14th, 2008 at 2:21 pm
He really thinks that renaming Infogrames to ‘Atari’ would stop people thinking of it as a ‘tired old company’? glollerskates!
April 14th, 2008 at 2:38 pm
Am I going nuts or has this already happened once before, resulting in Infogrames nearly going under?
April 14th, 2008 at 3:06 pm
Well, they bought the Atari brand and put all their games under its “umbrella”, if memory serves. Bruno did it.
April 15th, 2008 at 2:06 am
the philmister will fix it