Activision backs out of E3, little alarm bells ring
May 2nd, 2008 @ 07:40
According to this GamingNexus report, Activision won’t be attending E3 at all this year.
“After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities,” said the publisher in a statement. “We wish the ESA best of luck with the show.”
Uh oh. We’re not sure if this means we’re going to see a slew of companies backing out, but we’re already hearing mass confusion about the event again, with “we don’t know what’s going on” seeming to be a favourite phrase among publishers at the moment.
More soon.
Update: This GI story reckons Activision will be holding a separate event on the same week as the show.
Posted in: Activision Blizzard, America, E3 2008, Trade
Tags: death knell
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May 2nd, 2008 at 8:16 am
E3’s doomed, man. Leipzig’s the new gaming mecca. Or it would be if that wasn’t all confused now. ‘kin hell.
May 2nd, 2008 at 8:54 am
Hmm. I do know people have already got their space at the show, so I’m not sure if this is just a one off. It may be to do with the merger, tbh.
May 2nd, 2008 at 9:14 am
GI.biz is saying they’re holding their own event the same week.
May 2nd, 2008 at 9:17 am
Ta.
May 2nd, 2008 at 11:07 am
GI.biz is saying that becasue it’s in the original GamingNexus report.
May 2nd, 2008 at 11:10 am
You don’t think we “read” things, do you?