Kim calls time on generation “winner” talk

May 21st, 2008 @ 07:39

Speaking to Wired, Xbox boss Shane Kim’s said that this hardware generation is still in early days and no one knows who’s going to emerge triumphant, if anyone does.

“Are we just amusing ourselves by trying to declare a winner and loser while the customers are still out there deciding? This is only the third year of our existence and only the second year of Sony and Nintendo’s existence,” he said.

“[Sony] a very good company but not a company that has won a generation in quite a long time. Will they get to expand beyond 35, 40 million to 100 million? Will anybody? I mean, that’s going to be an interesting thing to see: Will there be a clear-cut winner like there has been in the last two generations?”

Kim added that it’ll be fins to call a winner for this hardware round “when somebody’s well on their way to reaching 100 million units.”

Read the full thing through the link.

[Image courtesy of Game|Life]

Posted in: Microsoft, Nintendo, PS3, Sony, Trade, Wii, Xbox 360
Tags: corporate vice president, Microsoft Game Studios, shane kim

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