Euro Ninja Blade release Q1, says Microsoft
UK videogame sales reach record high - all details
Report: Midway gets month stay of cash execution
May 21st, 2008 @ 11:30
UK site Videogamer.com’s being taken over by Haze, the site’s confirmed, for this entire week. Further activity for the game will carry on for another couple of week after that as well, we’re reliably informed. Take a look at the Haze “Launch Zone” here.
“We’re committed to offering game publishers new and unique opportunities to market their products online in ways that really capture the audience, in addition to our foundation offerings,” said Pro-G Media’s Adam McCann. “Media first campaigns such as this Launch Zone are prime examples of how this can be done.”
Matthew Waghorn, senior planner at Maxus, said, “Audience engagement is a fundamental of any plan, and to do so with gamers on their own turf is notoriously difficult. We found working with VideoGamer.com not only allowed us access to a great gamer community, but enabled us to implement in a unique and genuinely engaging way.”
We asked for VideoGamer.com’s traffic, and were told to expect and ABCe audit from the site later this year.
Del.icio.us | Digg | Share on Facebook
You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
You must be logged in to post a comment.
May 21st, 2008 at 11:34 am
hahah…..
May 21st, 2008 at 11:40 am
This site has been taken over by Haze!
May 21st, 2008 at 11:51 am
/o\
May 21st, 2008 at 12:02 pm
who? what?
I think ‘audience engagement’ in video games works best in good … you know… games.
May 21st, 2008 at 12:05 pm
He’s talking about “audience engagement” in the ad campaign there, innit.
May 21st, 2008 at 12:09 pm
The ‘takeover’ on cvg.com is nothing short of immense!
May 21st, 2008 at 12:14 pm
Sweet Jebus :S
May 21st, 2008 at 12:22 pm
Mmm nothing oils the wheels like advertising revenue.
May 21st, 2008 at 12:27 pm
That CVG thing’s not so much a takeover as an “analisation”. My eyes hurt.
May 21st, 2008 at 1:15 pm
Heh… their review of it gave it a 6/10 as well.
May 21st, 2008 at 1:22 pm
Bloody hell. CVG’s gone batshit-Haze-mental.
May 21st, 2008 at 3:18 pm
Its a shame they were taken over by a shit game like Haze. I would save my money till MGS4.