Microsoft does CES - every keynote stories listed
Sony stands firm on 10-year PS3 life claim
UGO assures 1UP's been left alone - all details
June 4th, 2008 @ 12:40
Update: It’s been confirmed. Press release after the link.
Forbes reckons Sony’s about to announce an in-game ad deal with IGA, with competitor Double Fusion apparently working on a separate deal with the platform holder.
A press release is expected on Wednesday.
The deal will cover dynamic advertising, as opposed to the static kind, which allows clients to roll over campaigns in-game.
Lots more guff through the link.
SONY COMPUTER ENTERTAINMENT AMERICA AND SONY COMPUTER ENTERTAINMENT EUROPE ANNOUNCE INTRODUCTION OF DYNAMIC IN-GAME ADVERTISING
Advertising Partnership Introduces PS3 as a Dynamic In-Game Ad Platform
FOSTER CITY, Calif. & LONDON, June 4, 2008 – Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced the introduction of dynamic in-game advertising on PLAYSTATION®3 (PS3). Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3’s first partner. This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group.
“The PS3 platform is primed to leverage the high growth potential of the in-game advertising market,” said Phil Rosenberg, Senior Vice President, SCEA. “Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers.”
“PLAYSTATION 3 is undoubtedly the prime opportunity for the in-game advertising industry,” said Justin Townsend, CEO, IGA Worldwide. “Through this partnership with Sony Computer Entertainment, IGA can provide advertisers with a large and valuable global user base of 16-35 year old consumers with disposable income. With our standardized awareness-building advertising formats being delivered directly into people’s living rooms while they play, there are great opportunities for advertisers looking to engage through an entertainment medium outside of the traditional TV spot.”
PS3 provides advertisers with a direct avenue to reach the highly targeted, sought after gaming demographic, and has sold more than 12.5M units worldwide. DFC Intelligence forecasts that sales for the current generation of game systems will pass the 180 million mark by 2011, therefore, reiterating the potential for the in-game advertising market.
Del.icio.us | Digg | Share on Facebook
You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
You must be logged in to post a comment.
Just listen to today’s podcast (rebel-fm), around minute 13....
June 4th, 2008 at 12:54 pm
YAY! More ads!
Actually, some Anusol ads might’ve at least improved Haze a bit.
June 4th, 2008 at 12:57 pm
Whoo. Sony’s really spoiling us this week, aren’t they?
June 4th, 2008 at 1:24 pm
Did we need two stories essentially saying the same thing? Or is the top one an ad for this one?
June 4th, 2008 at 1:30 pm
This one’s a Sony deal. The other one’s an EA deal.
June 4th, 2008 at 1:30 pm
Oh. It is the same thing.
June 4th, 2008 at 1:32 pm
Actually, no it isn’t. They’ve just put out two press releases.
June 4th, 2008 at 1:49 pm
Oh right.
See, I’m that tuned to tuning stuff out about ads that I tuned out the actual content.
Tune!