Breaking - Redstone sells Midway for $0.0012 a share
Megaton - Play.com drops pants in pre-Christmas sale
Report - Lich King is EB's biggest launch of all time
June 28th, 2008 @ 15:41
Everyone’s favourite analyst, Michael Pachter, said that as around 90 percent of last-gen hardware sales were inspired by a price point of $199 or below, we won’t see full 360/PS3 mass market penetration until around 2010. From the man himself:
“As consoles come down in price, the manufacturers will sell more of them, and the market will continue to expand. Around 90% of last-generation console sales were made at the $199 price point or below.”
“Only wealthy or hardcore gamers have purchased consoles so far, given that the PS3 is still $399, the 360 is still $349, and the Wii is still $249. When prices drop below $200 (probably in 2010), the mass market [for 360 and PS3] will emerge,” he said.
We hang on your every word Michael.
Thanks, Gamepro.
By Mike Bowden
Del.icio.us | Digg | Share on Facebook
You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
You must be logged in to post a comment.
June 28th, 2008 at 3:51 pm
I see Pachter is still looking for reasons as to why the 360 and PS3 are being demolished by the Wii.
June 28th, 2008 at 3:51 pm
“As consoles come down in price, the manufacturers will sell more of them, and the market will continue to expand”
How do you become an analyst again? Getting paid for stating the bleeding obvious sounds like easy street to me.
June 28th, 2008 at 4:31 pm
So cheap things sell more than expensive ones. Hmm, I think that’s been fairly obvious since the dawn of commerce thousands of years ago.
June 28th, 2008 at 4:38 pm
The Wii’s price point has been a huge reason as to why it’s been successful, people seem to be forgetting that.
June 28th, 2008 at 5:21 pm
ecu: The wii could have been £250+ and it still would have sold. What made it successful is that it captured the public’s imagination and got a shitload of free publicity from the right places. Sure, it might not have sold so well… but it still would have outsold the others.
June 29th, 2008 at 4:25 am
The GC didn’t take off after it reached 199USD. SAying price and price alone is the driving factor is so blatantly ignorant that he should be ashamed of himself.
Well, I hope they price slash the 360 so I can read about his next excuses.
June 30th, 2008 at 9:23 am
I definitely agree that there’s a certain price point where a console no longer feels like it’s a really expensive purchase.
I’ve never paid more than £199 for an console I’ve owned (bought my PS2 for £199; Cube for £99 and Wii for £179 - that’s it) and whilst I’d pay more for that mythical fully-featured PS3 that Sony don’t want to sell us, I think my tipping point for the 40GB model is probably around the £199 mark (if they finally bundle a Dualshock 3 with it, natch).
June 30th, 2008 at 9:32 am
£200 is the most I’ll pay for a games machine, full stop. A lot of people won’t even go that far. I don’t think you start pulling in the impulse buyers until you reach £130ish.