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July 7th, 2008 @ 19:42
GfK has bought Chart-Track. The charts firm has added a 46 percent stake to an existing nine percent, taking control of the UK outfit.
The effectively means Chart-Track is now no longer the UK authority for British games charts.
“We are delighted to be joining the GfK Group,” said MD of the newly-formed GfK ChartTrack Limited. “We’re confident this will provide us with a solid platform for future growth and we look forward to further developing our range of services. Most importantly, the ability to plug into GfK ’s strong international network will be a terrific benefit to our clients.”
The new company will trade as GfK Chart-Track Limited in future.
Which is great. Can we have some sales figures now, please?
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July 8th, 2008 at 8:31 am
What does this actually mean for the UK charts? Business as usual but with bratwurst on the side?
July 8th, 2008 at 8:40 am
I have no clue. I’m going to try to speak to GfK today.