It’s not my fault I’m better informed than most people.

I enjoy arguing with everyone else.

Funny that.

Who said they were telling the “lesser known public”?

As for brand identity, then it probably means different things to different people.

I for one, am more interested in value and quality in a product. I’m not going to buy the next xbox if MS prices it at £500 and tries to fob me off with a handful of so-so games, just like I didn’t with the PS3.

However, some people brainwash themselves into believing that particular brands can do no wrong, and are exactly the kind of people that Peter Moore was talking about when he said that Sony could sell bricks, and that people would buy them.

Since I’ve been a gamer, I’ve had a Gameboy, NES, SNES, GBC, N64, PS1, PS2, XBOX, 360 and a DS, and I don’t have any loyalty whatsoever to any of the manufacturers.

All I want is games that make me go “WOW!” and I’m not that fussed who develops, produces or packages them.

However, many people do.

And like I pointed out, they’d probably buy bricks for £500 if they had a particular logo on them.

So I don’t think that a little thing like a cutesy avatar is going to put too many people off.

Especially, as I said before, if they can be turned off.

Which they can.

“Im steadfast and we got as many game annoucnements as Microsoft, but I think anyone would be disappointed with MS’s conferecen too, and they actually held one!”

The “we” bit was the surprising bit. You don’t need to feel like you’re in their little gang.

Atleast PS3 and 360 are brining positive innovation to the HD market.

I think this Christmas will be slower for the Wii, like I ahev alwasy said though. And I know it’s such a stupid thing to say but I genuinely do still think it’s a fad. Not one that the PS360 will be able to overtake but it won’t have sales longevity.

All 360 and PS3 owners should just join together and hate the Wii.

I like places like this for keeping up with the news. Unfortunately I’m an argumentative bastard to boot.

I’d like to add, Psychotext, that if you care about the business side of things then there are many industry focused websites you could be reading and being involved in rather than consumer sites like this one.

And what’s this we’ve made X annoucnements?

Just look at the difference when you walk into a game store now.

Last gen x box was the poor cousin.

Now people really look and think which one will they get.

That is a big turnaround and sets MS up nicely for next gen.

I know you do though. What was it you said the other day? When you referred to the announcements Sony had made as “We’ve made x announcements”. Stop caring so much.

Shatner: It’s not dismissing it. It’s actually relevant in your example because companies are trying to hold on to the customers that already know about the product and have bought it in the past. When you’re aiming for a completely new demographic you’re dealing with people that generally know next to nothing about your product - simply because you’ve never attracted them before.

Brand names are exceptionally powerful tools.

Dismissing that just to make some argument about why you as an individual don’t happen to think too much of a box of circuits is a bit of an own goal.

Please explain how brand identity is meaningless as a logn term thing? How has this generation proven that?

And just by the way, what do you mena I am hanging on to it. Just get it out of your midn what I ever said about the Playstation and Mcirosoft and Sony okay? You have opened my eyes up to a lot of things, but thats not soemthing I am clinging to at all.

I realise it’s futile for both sides.

Stop hanging on to the Playstation name guaranteeing the success of the PS3. It’ll live or die on its own merits.

Brand identity remains. Nintendo have been able to reinvent themselves by completely wiping the slate clean, and instead of making their name famous (or their predecssor’s), they’ve made their made a new brand. The Wii is a name, separate from the Gamecube.

The Xbox360 is still an Xbox, with the ever prevalent ‘X’. And even if you want to deny it, that X is really not appealing to the casual market.

Playstation 3 has the heritage of the Playstation, so people will be willing to accept it eventually, but it won’t get to that point becuase it doesn’t have the 3rd party support and it’s price point is ridiculous.

The NXE is a waste of time, and will do nothing to contribute to reinvention at all.

Not that I think either Sony or Microsoft are willing to spend the money to do it, but that’s another story.

It’s relevant to every brand.

Only one game on that list are not due out in the next 4 months and 8 of them are either out now or in the next month. I’m sure I could think of more, this is off of memory. Exactly what game on the 360 is going to be as realistic as SOCOM, boast 60 player battles like R2, or be as epic as MGS4?

Just hearing how adverse they can be to things like that ofcourse it could detract from their experience. They are not goign to give it up, but they will be less defensive of it for sure.

And the 360 crowd really isn’t the PS2 crowd, and neitehr is the PS3.

Late copycat introduced titles like Lips and SceneIt can’t reintroduce it to the general public with the brand identity it has..

Halo, Gears etc wont make the slightest difference to casuals because whilst they might have heard of them, they wont be interested. Casuals see something that they like the look of (or a few things) and go for it. Look at Singstar for instance… Casuals didn’t say “Oh no, this console has God of War and Killzone on it… I couldn’t possibly buy something so hardcore”. No, they say “That looks cool, here’s my credit card”.

It’s only hardcore gamers that say things like “OMFG IM NEVER BUYIN THAT WII SHIT. FOR CASUAL FAGS ONLY INNIT!” or “LOLOLOL LITTLEBIGHOMOS! LOLOL”

On the other point… whilst the most hardcore might not like avatars, you really think they’re going to give that much of a crap as long as titles like Gears, COD etc keep flowing?

I am not suggesting they will outright leave, but their view of the console won’t be unchanged. And you ahve no diea how close minded some people are. LittleBigPlanet says ‘hi’, as I said, when it’s described as a babies or fags game.

“Well I could be wrong, and they could have changed a whole lot since the things that I heard, but my info comes from people working on the project.”

Yes, I am sure people within the project were down on it and spreading it all about the lesser known public.

@Psychotext I cleared the post up.