Archive for the tag "chris lewis"

“Culturally connected” 360 marketing will help break southern Europe, says Lewis

Sunday, August 10th, 2008 Posted in Europe, Microsoft, Trade, Xbox 360 | No Comments »

European Xbox chief Chris Lewis has said part of the reason Xbox 360 has failed on a relative level to connect in southern European markets as it has in the ... Read more..

Europe makes up less than a quarter of Live, says Microsoft

Thursday, July 31st, 2008 Posted in Europe, Microsoft, Xbox 360, Xbox Live | 9 Comments »

Speaking in the latest issue of Edge, Microsoft Europe boss Chris Lewis has said that Europe makes up "less than a quarter" of Xbox Live's total membership, mostly down to ... Read more..

Consumers prefer GTA IV on 360, says Microsoft

Wednesday, May 7th, 2008 Posted in Action, Microsoft, PS3, Rockstar, UK, Xbox 360 | 16 Comments »

Microsoft's issued a press release today - following news that GTA IV's sold 926,000 copies in the UK in the game's first week on sale, 514,000 on 360 and 413,000 ... Read more..

Euro 360 “sales have more than doubled” since price cut

Thursday, April 17th, 2008 Posted in Europe, Microsoft, Trade, Xbox 360 | 13 Comments »

Microsoft put out a press release this morning claiming that European Xbox 360 sales have "more than doubled" since the company cut the console's price in Europe over Easter. “Xbox 360 ... Read more..

Mass market “isn’t just about gameplay”, says Microsoft boss

Thursday, March 20th, 2008 Posted in Microsoft, Trade, Xbox 360, Xbox Live | 4 Comments »

Microsoft's Chris Lewis reckons console success isn't just about the games any more: media plays a vital role in hitting a broad audience. "The content has to be there; the best ... Read more..

Microsoft dismisses discs as “historic phenomenon”, says downloads are the (near) future

Friday, March 14th, 2008 Posted in Blu-ray, HD-DVD, Microsoft, Trade, Xbox 360 | 9 Comments »

Xbox Europe boss Chris Lewis reckons "shiny discs" are going to be cast aside in the media race far faster than people suspect, and that Microsoft and Xbox 360 are ... Read more..

Lewis: Xbox 360 is at 17.7 million units worldwide

Thursday, March 13th, 2008 Posted in Europe, Trade, Xbox 360 | 9 Comments »

Chris Lewis - vice president of Microsoft's interactive entertainment business in Europe - has claimed that Xbox 360 has now sold 17.7 million units globally. "We are now at 17.7 million ... Read more..