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GC08: TOTAL NEWS
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Archive for the tag "iga"

MTV trials ads in pirated movie content: ‘We’ve been doing it games for years,’ says IGA

Monday, November 3rd, 2008 Posted in Hot, PC, PS3, Piracy, Trade, Wii, Xbox 360 | No Comments »

The IGA has said that its in-game ads tech has been helping to provide revenues among pirated games for years, in light of the fact that MTV is preparing to ... Read more..

Activision and IGA sign for PS3 in-game ads

Tuesday, September 30th, 2008 Posted in Activision Blizzard, Trade | 2 Comments »

IGA will supply in-game ads to Activision's PS3 games, thanks to a deal announced today. The first game to be served by the deal will be Guitar Hero World Tour. “Activision has ... Read more..

“82% of consumers react positively to in-game ads” says IGA

Tuesday, June 17th, 2008 Posted in Trade | 4 Comments »

The IGA's put out a press release claiming that 82 percent of people in a study the company executed with Nielsen reacted positively to contextual in-game advertising. To quote the release, ... Read more..

IGA secures PS3 in-game ads deal with EA

Wednesday, June 4th, 2008 Posted in EA, Trade | 2 Comments »

IGA's announced a two-year deal with EA to provide in-game ads for its sports and racing titles. The agreement covers EA Sports franchises Madden NFL, NBA Live, NASCAR and the NHL ... Read more..

Sony to partner with IGA for in-game PS3 ads

Wednesday, June 4th, 2008 Posted in PS3, PSN, Sony | 7 Comments »

Update: It's been confirmed. Press release after the link. Forbes reckons Sony's about to announce an in-game ad deal with IGA, with competitor Double Fusion apparently working on a separate deal ... Read more..

Sony “opens up PS3″ to in-game ads

Tuesday, February 26th, 2008 Posted in PS3, Trade | No Comments »

According to this, Sony is to provide an "open platform" to in-game ads in PS3, and now has internal team selling space on PSN titles such as Pain. The maker of ... Read more..

GDC: First shots of Quake Live released

Tuesday, February 19th, 2008 Posted in PC, Shooter | 4 Comments »

Here. Quake Live was announced today as a free-to-play version of the id shooter, which will be funded by ads supplied by IGA. The game will apparently run in a ... Read more..

GDC: Free-to-play Quake Live announced, IGA gets ad deal

Tuesday, February 19th, 2008 Posted in GDC 2008, PC, Shooter | No Comments »

According to this, id is to release a free-to-play, browser version of Quake, supported by ads supplied by IGA. Dubbed Quake Live, the game will offer friends lists and communication, stats ... Read more..

IGA to sell in-game ads for Burnout Paradise

Tuesday, January 29th, 2008 Posted in Trade | 1 Comment »

IGA will sell in-game advertising for EA's Burnout Paradise, including campaigns from Burger king, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL Audio and others on billboards, retail stores, radio stations ... Read more..

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